Turn Your Website Into a
Lead-Generating Machine
Two professional tools — a calculator suite and a personalised quiz — that keep visitors engaged, build trust, and deliver warm enquiries straight to your inbox.
Used by Northern Driveways — Lancaster & Morecambe's leading driveway installer
Your website gets visitors.
But most of them leave without enquiring.
You've paid for a good-looking website. You're spending money on Google, Checkatrade, or word of mouth to get people there. So why aren't the phone and inbox busier?
Visitors can't get a ballpark price
Without any way to estimate costs, potential customers leave to find a competitor who gives them more information.
They don't know which surface to choose
Most homeowners research online before calling. If your site doesn't help them decide, they'll find a site that does.
High bounce rate, low dwell time
Google notices when visitors leave quickly. It quietly pushes your site down the rankings, costing you more leads over time.
Paying for shared leads
Checkatrade and MyBuilder charge £100–£250/month for leads they send to you and three of your competitors simultaneously.
There's a better way — and it lives on your own website
Two smart tools that answer your customers' questions, keep them engaged for longer, and capture their details before they go anywhere else. No shared leads. No monthly fee to a middleman. Every enquiry goes directly and exclusively to you.
Two tools. One complete
customer journey.
The calculators attract and inform. The quiz converts and captures. Together they cover everything from first visit to booked enquiry.
📊 Driveway Calculator Suite
Eight professional calculators that answer your customers' most common questions — before they've even picked up the phone.
- 💰Driveway Cost Estimator — instant price ranges by size, surface type and specification
- 📐Area Calculator — m² from dimensions or irregular shapes
- 🔍Surface Comparison Tool — resin, tarmac, block, gravel and sandstone side by side
- 📋Planning Permission Checker — tells visitors if they need permission based on their situation
- 🚗Parking Space Planner — recommended layout by number of vehicles
- 🏦Finance & Affordability Calculator — monthly cost breakdowns at different rates
- 📈Property Value ROI Calculator — shows estimated uplift vs. installation cost
- 🔧Maintenance Cost & Lifespan Guide — 10-year total cost of ownership by surface
🏡 Driveway Surface Quiz
A 12-question personalised quiz that recommends the right surface — and captures the visitor's name, phone and email before revealing the result.
- 🎯12 qualifying questions — budget, property type, maintenance preference, drainage, vehicle load and more
- 📧Lead gate before results — visitor enters name, phone and email to unlock their recommendation
- 📬Instant email to you — every lead lands in your inbox with their details and top recommendation
- 📊Animated score chart — shows how all 5 surfaces ranked for that visitor; builds confidence
- 🥈Runner-up recommendation — gives you a second conversation starter on every enquiry
- 📋Planning permission note — automatically flags if their chosen surface may need permission
- 📞CTA block on results page — your phone, email and website front-and-centre when they're most ready to act
Get Both Tools as a Complete Package
The calculators bring visitors to your site and keep them there. The quiz converts them into warm leads. Together, they work as a complete system — from first click to booked enquiry.
Up and running in 24 hours
We handle everything. You just confirm your brand details and we deliver files ready to paste into your website.
You get in touch
Fill in the short form below. Tell us your business name, colours, and contact details.
We customise your tools
We brand both tools in your colours with your name, phone, email and website throughout.
We send you the files
Two ready-to-use HTML files, tested and verified. Works on WordPress, Squarespace, Wix, Joomla, plain HTML sites — and if you don’t have a website yet, we’ll sort that too.
Leads start coming in
Every quiz completion emails you the visitor's name, phone, email and recommended surface. Direct to your inbox.
More than just tools —
a serious SEO advantage
Search engines rank websites that visitors find useful. These tools give Google exactly what it wants to see.
Longer dwell time
Visitors using calculators and quizzes spend 4–8 minutes on your site instead of 45 seconds. Google sees this as a strong quality signal and moves your site up the rankings.
Lower bounce rate
Interactive tools keep people on your page. A lower bounce rate tells Google your site is relevant and useful — the opposite of what most contractor sites currently show.
Return visits
Homeowners often research driveways over several weeks. Calculators give them a reason to come back to your site — and your number — rather than starting from scratch on Google.
Stand out from every local competitor
The vast majority of driveway contractor websites are just a gallery and a contact form. A calculator suite and quiz instantly positions you as the most professional company in your area.
Pre-qualified enquiries
Quiz leads tell you exactly what surface they want, their budget, property type and priorities — before you've had a single conversation. You arrive at quotes fully briefed.
Leads belong to you — no sharing
Unlike Checkatrade or MyBuilder, every enquiry from your tools goes exclusively to you. No competitor sees the same lead. No bidding wars. No shared cost-per-lead fees.
Simple, honest pricing.
Cancel any time.
One extra enquiry per month covers the entire cost. Most contractors see a return within the first week.
Starter
Calculator Suite only — perfect for getting started
- ✓ 8 driveway calculators
- ✓ Fully branded to your business
- ✓ Installed on your website
- ✓ Updates included
- ✓ Or £297 one-off licence
Pro Bundle
Both tools — the complete lead generation system
- ✓ 8 driveway calculators
- ✓ 12-question lead-capture quiz
- ✓ Fully branded to your business
- ✓ Leads emailed direct to you
- ✓ Installed on your website
- ✓ Updates included
- ✓ Or £497 one-off licence
Pro + Setup
We handle everything — zero effort required from you
- ✓ Everything in Pro Bundle
- ✓ We install directly on your site
- ✓ We set up your lead email
- ✓ We test everything live
- ✓ Priority support
Complete Digital
No website? No problem — we build everything from scratch
- ✓ Professional branded website
- ✓ 8 driveway calculators
- ✓ 12-question lead-capture quiz
- ✓ Hosting included
- ✓ Domain help & setup
- ✓ Lead emails direct to you
- ✓ Works on any platform or none
All prices shown are the price you pay — no hidden extras. Annual plans save 2 months (£370/yr Starter · £670/yr Pro).
14-day money-back guarantee on all plans. One licence per business location.
Contractors who use these
tools every day
These tools were built first for Northern Driveways and are now available to contractors across the UK.
"We installed the calculator suite and within the first two weeks had three visitors message us saying they'd used it to work out their area and budget. One of those became a £4,800 resin job. Paid for a year in one go."
"The quiz is brilliant. Customers come to quotes already knowing they want resin or block paving — and they've told the quiz exactly why. It cuts 20 minutes off every site visit and the conversion rate is noticeably better."
Ready to see more enquiries from your website?
Get in touch today. We'll customise both tools to your brand and have them live on your site within 24 hours.
Get Started Today →Everything you need
to know
Do I need to be technical to install these? +
No. The tools are plain HTML files that work on virtually any website platform — WordPress, Squarespace, Wix, Joomla, GoDaddy, or a plain HTML site. If you don’t have a website at all, our Complete Digital package sets you up with a professional site, both tools, hosting and lead emails — everything included. If you choose the Pro + Setup plan, we do all the technical work for you and you don’t need to touch a single line of code.
Will the tools match my brand colours and logo? +
Yes — every tool is fully branded to your business before delivery. We match your colour scheme, add your business name, phone number, email address and website URL throughout. The finished product looks like something you commissioned a developer to build specifically for you.
Where do the quiz leads go? +
Directly and exclusively to your inbox. Each lead email contains the customer's name, phone number, email address, their recommended surface, their runner-up surface, and a summary of how every surface scored for them. No third party sees it. No other contractor receives the same lead.
Will this affect my Google rankings? +
Positively, yes. Google measures how long visitors spend on your site (dwell time) and how many leave without interacting (bounce rate). Interactive tools like these significantly improve both metrics. We've also seen contractors rank for local searches like "driveway calculator [city]" simply by having the tool on their site.
What if I only offer certain surfaces — not all five? +
No problem. Just let us know when you get in touch and we'll tailor the tools to only feature the surfaces you install. There's no extra charge for this — it's part of the setup process.
Can I try before I commit to a monthly plan? +
Yes. All plans come with a 14-day money-back guarantee. If you're not happy within the first two weeks for any reason, we'll refund you in full — no questions asked. Alternatively, the one-off licence option means you pay once and own the tool outright, with no ongoing commitment.
I'm already on Checkatrade / MyBuilder. Is this instead of that? +
It's complementary to start with, and a replacement as your confidence grows. The key difference: leads from these tools are exclusively yours. You're not competing with three other local contractors for the same enquiry. Many of our customers reduce their Checkatrade spend within 3–4 months of going live.
Are there any other driveway contractors in my area using these? +
We don't sell to more than one contractor per geographical area. If a competitor in your town gets in touch first, we'll let you know the area is taken. First come, first served — so it's worth getting in touch sooner rather than later.
I don’t have a website at all — can I still use these tools? +
Absolutely — and you’re exactly who the Complete Digital package is designed for. We build you a professional branded website, install both tools, set up your hosting and configure your lead emails — all from scratch. You go from having no online presence to having a fully working lead generation system, usually within a week. Many contractors find it costs less per month than they’re currently paying Checkatrade, and every lead that comes in belongs exclusively to them.
My website is on Wix / Squarespace / something other than WordPress — does it still work? +
Yes, all platforms work. Squarespace, Joomla, GoDaddy Website Builder, and plain HTML or PHP sites install in minutes without any issues at all. Wix also works perfectly — the only difference is that Wix requires you to set a fixed height on the embedded tool using a simple slider in the Wix editor. It takes about 30 seconds and we include clear instructions with every delivery. If you choose the Pro + Setup option, we handle that step for you.
Ready to get more
enquiries from your website?
It takes 24 hours from getting in touch to having both tools live on your site. Get in touch today — areas fill up fast.
Get Both Tools — From £37/moOr call us directly on 01524 425675 · joe@northerndriveways.net
